Custom work

Print Craft from Visual Inclination on Vimeo.


I just saw this video on A Fine Press's blog and thought I should share. No custom piece could be made without a lot of experience and a ton of steps.

Sure, it gets easier as you go, but that's only because you've made mistakes and learned a lot along the way. I feel like I'm constantly learning and trouble-shooting. And, as I try to impart on my students, the more strenuously we plan and meticulously organize for the actual production, the less likely it is that a mistake is made.

This is our general work flow for any given project. Obviously, each project is different and the amount of work in each step can vary.

*Meet with client (via email, phone or in person) to better understand the project.
*Send samples and discuss paper options and any limitations.
*Start the proofing process digitally, which can take anywhere from one to ten proofs (or more).
*Prepare files and send to the plate maker. The set-up here is key. An incorrect plate can ruin and certainly delay a job. This is even more important with multiple color files.
*Mix custom ink colors and trim paper to initial size.
*Register the plates, ink the press and print. Repeat for every piece in the suite and every color.
*Trim the pieces to their final size.
*Do any non-standard finishing work (like lining envelopes).
*Count each piece and package the job.
*Prepare shipping labels (and customs forms) and take package to FedEx.

It's odd, but I don't think that I've every written down how we do things around here. And we've been doing a lot of it lately!

ps-I think it's about time we watch this video again!