I've been thinking a lot about the new "green" fad. I'm so completely torn over the issue. On one hand I love that people are talking about sustainability and making responsible choices. On the other, it often seems like a marketing ploy to get people to buy more stuff.
I was in grade school during the first reduce, reuse, recycle push and it truly made an impact on me. From that point on I recycled every scrap of paper I could find, created a "recycling center" in my college dorm room and still pull used water bottles out of the trash if I see them. Obviously, these tendencies have carried over to my press and my choice of materials. I'm trying hard not to jump on the "I use cotton paper because it's responsible and tree free" bandwagon even though I do use cotton paper and it is tree free. I also print on cotton paper because the impression is gorgeous and as a printmaker I have always loved the surface quality. But, cotton does have it's share of issues if it's not properly sourced.
This article is quite interesting and talks a bit about greed and the consumer driven aspect of the green movement. Although I don't buy into all of it, I do think that we need to be much more conscious about what we're buying and why. For me, this directly translates to why I love the handmade movement so much. I know that I may spend more money on handmade items, but that makes me more selective about what I purchase and it makes me appreciate those pieces more than something from Target.
I guess what this all means for me is that I will continue to be as responsible as I can in my life and business practices. And I'm so happy to receive email from clients indicating that environmental practices and paper options are a big factor in their stationery purchases!