Custom work

Print Craft from Visual Inclination on Vimeo.

I just saw this video on A Fine Press's blog and thought I should share. No custom piece could be made without a lot of experience and a ton of steps.

Sure, it gets easier as you go, but that's only because you've made mistakes and learned a lot along the way. I feel like I'm constantly learning and trouble-shooting. And, as I try to impart on my students, the more strenuously we plan and meticulously organize for the actual production, the less likely it is that a mistake is made.

This is our general work flow for any given project. Obviously, each project is different and the amount of work in each step can vary.

*Meet with client (via email, phone or in person) to better understand the project.
*Send samples and discuss paper options and any limitations.
*Start the proofing process digitally, which can take anywhere from one to ten proofs (or more).
*Prepare files and send to the plate maker. The set-up here is key. An incorrect plate can ruin and certainly delay a job. This is even more important with multiple color files.
*Mix custom ink colors and trim paper to initial size.
*Register the plates, ink the press and print. Repeat for every piece in the suite and every color.
*Trim the pieces to their final size.
*Do any non-standard finishing work (like lining envelopes).
*Count each piece and package the job.
*Prepare shipping labels (and customs forms) and take package to FedEx.

It's odd, but I don't think that I've every written down how we do things around here. And we've been doing a lot of it lately!

ps-I think it's about time we watch this video again!


Matthew Wengerd said...

Thanks for picking this up! The video was probably one of the best illustrations of print process in memory.

I was just part of a facebook discussion about client education. In this business, so many of our clients are first-timers and have no idea what to expect or why things are the way they are.

great post!

Rachael, Pistachio Press said...

That was a great video - so glad I saw it on your site. Makes my head spin sometimes thinking about what we do on a daily basis and how much work goes into even the smallest project. I'm reminded of how much there is to learn (and do) every time one of our interns is in the studio and asks about something I do automatically.

Kim Wolf said...

Wow! That's really incredible...

Nicki said...

Those videos were interesting to watch! I am still considering taking the screen printing plunge but IDK.